Why we built it
Independent veterinary practices are up against consolidation — more and more clinics quietly bought up by national chains. Pet owners who want to support a local, independent practice often can't easily tell which is which.
Main Street Paws is a national directory built to fix that: a place to find independent veterinary practices, and a way for those practices to be found.
Built with AI, end to end
Main Street Paws is a working example of what The Backstage Crew builds. The site itself was built with AI. The directory of practices was sourced with AI. And the independence of each listing — the part that makes the directory actually mean something — is screened with AI.
It's the same approach we bring to a client's back office: put AI to work on the heavy lifting, keep a human on the decisions that matter, and end up with something real and running.
What it shows
A directory like this is a lot of work done quietly and consistently — exactly the kind of behind-the-scenes work a crew of agents is built for. It's proof, in public, of how we build.